PRIVACY POLICY

De La Cruz Plastic Surgery
Effective Date:  2-18-2026
Website: www.delacruzplasticsurgery.com

1. Introduction

De La Cruz Plastic Surgery (“Practice,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you provide through our website and digital platforms (collectively, the “Website”).

This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights regarding your information.

By accessing or using this Website, you acknowledge and agree to the terms outlined in this Privacy Policy.

2. Information We Collect

A. Information You Voluntarily Provide

When you complete a contact form, request a consultation, subscribe to communications, or otherwise interact with the Website, you may voluntarily provide:

• Full name

• Email address

• Phone number

• Mailing address

• Procedure interests

• Messages or inquiry details

• Uploaded content (if applicable)

Submission of information is voluntary. By providing information, you consent to its collection and use as described herein.

B. Automatically Collected Information

When you visit our Website, certain information may be automatically collected through cookies and tracking technologies, including:

• IP address

• Device type

• Browser type

• Operating system

• Pages viewed

• Session duration

• Referral source

This information helps improve user experience, website functionality, marketing performance, and security.

3. Cookies & Tracking Technologies

Our Website may use:

• Google Analytics

• Google Ads & remarketing tools

• Meta (Facebook/Instagram) Pixel

• CRM and call-tracking systems

• Other digital advertising technologies

These tools may collect anonymous usage data and assist with targeted advertising.

You may disable cookies in your browser settings; however, certain features of the Website may not function properly.

4. How We Use Information

We may use collected information to:

• Respond to inquiries

• Schedule consultations

• Provide requested information

• Send appointment reminders

• Improve website performance

• Send marketing communications (if consented)

• Comply with legal and regulatory requirements

• Protect against fraud or unauthorized activity

We do not sell, lease, or rent personal information to third parties.

5. Communication & SMS Policy (TCPA Compliance)

By submitting your contact information, you expressly authorize De La Cruz Plastic Surgery to contact you via:

• Telephone

• Email

• SMS/text message

Communications may include:

• Appointment confirmations

• Postoperative follow-up

• Educational information

• Promotional messages (if opted in)

Important Notices:

• Message and data rates may apply

• Consent is not a condition of purchase

• You may opt out at any time by replying “STOP”

• We do not share mobile information with third parties for marketing purposes

6. HIPAA & Medical Information Disclaimer

This Website is not intended for the transmission of Protected Health Information (PHI). Website forms are not a substitute for secure patient portals.

If you become a patient of the Practice, your medical information will be protected in accordance with applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA). A separate Notice of Privacy Practices governs protected medical information maintained in clinical records.

Please do not submit sensitive medical information through unsecured Website forms.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information. However, no electronic transmission or storage system can be guaranteed to be 100% secure.

By using this Website, you acknowledge and accept this inherent risk.

8. Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purpose for which it was collected

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

9. Third-Party Services & Links

This Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of external sites.

We may use third-party service providers (e.g., CRM platforms, hosting providers, analytics services) who process data on our behalf under confidentiality obligations.

10. Children’s Privacy

This Website is intended for individuals 18 years of age or older. We do not knowingly collect personal information from minors. If we become aware that such information has been submitted, we will promptly delete it.

11. California Privacy Rights (CCPA)

If you are a California resident, you may have the right to:

• Request disclosure of personal information collected

• Request deletion of personal information

• Request information about categories of data shared

To exercise these rights, please contact us using the information below.

We will not discriminate against you for exercising your privacy rights.

12. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised effective date.

Continued use of the Website after changes are posted constitutes acceptance of the revised Policy.

13. Contact Information

For questions regarding this Privacy Policy or data practices, please contact:

De La Cruz Plastic Surgery
15016 FM 529 W
Houston, Texas 77095
Phone: 832-776-1134
Email: help@delacruzplasticsurgery.com